Smart solutions for
international success

About Syntaq

Building market presence

Having market presence is critical to market success. Syntaq understands what it takes to bring your organization and ideas to the attention of potential customers, partners, investors and multipliers – and to keep them there. We specialize in making connections. And building relationships that deliver results.

A powerful combination of insights, experience and resources in key markets that support you to build and fast-track your international presence. Where it matters. While managing risk and return on precious resources.

Syntaq's offices in China, Hong Kong, Japan and the UK combined with its global partner network ensure that we can provide presence wherever you need to succeed.

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What we do

Connecting clients with opportunity

Syntaq has the experience to spot opportunity beyond the obvious, and the ability to bring the right people into the conversation. We draw on our connections in government, business, non-profit and academia, giving our clients significant leverage. And a truly global perspective.

From the initial discussions through the planning and execution, we stay focused on the unique needs of each client. We are skilled in the art of international opportunity development, from first steps to final deal. We invest the time to understand where you are and where you need to be.

Our investment in developing the same level of understanding with potential clients and partners results in better, faster, more cost-effective outcomes.

How we work


Taking a carefully crafted proposition to closely targeted audiences is supported by a balanced investment in relationships, together with opportunity generation and conversion. Through this integrated approach, Syntaq helps clients take this to the next level, providing trusted access to key board-level decision makers and multiplier networks.

  • From initial market testing through to branded representative office
  • Engagement strategies for key target audiences
  • Developing relationships
  • Identifying opportunities
  • Location consultancy for mobile investment

Network building

Finding the right partner is a powerful strategy for building market presence. However, in practice this can be tough to do. Syntaq supports our clients to find the right partners to complement their capabilities, market reach and objectives. Our team’s direct experience in building leverage networks across multiple markets and disciplines is a powerful differentiator.

  • Identifying partners
  • Creating opportunities for connection
  • Developing strategic alliances

Developing marketing opportunities

Through our deep networks and connections across the Asia region, Syntaq can play a role in bringing together commercial propositions, market opportunity and, in some cases, introductions to investment capital.

  • Supporting innovative or new-to-market products, services and technologies
  • Services for equity
  • Surfacing potential markets

Who we do it for

Our clients cannot be put in a box.

"One size fits no-one" is a Syntaq belief. Our approach allows us to work with the best to serve a wide range of clients.

  • Promotional and trade development agencies of countries, regions, states and cities
  • Companies and other businesses across a wide range of sectors
  • Non-profit organizations and industry associations
  • Internationally mobile individual investors

Profile: Japan operations of
$4bn US Corporate

  • Market growth strategy
  • Consumer survey and brand review
  • Identification of key growth opportunities and roadmap to realise
  • New channel introductions
  • Support to CEO and top team on implementation

Profile: Italian investment
promotion agency

  • Market opportunity assessment
  • Development of investor engagement strategy
  • Proposition development
  • Market development and mission support

Profile: UK Advertising and communications agency

  • Global client support
  • Market engagement and operations support
  • Business cultural and translation advice
  • Multiple Group Chairman and CEO program management.

Profile: US Economic Development Agency

  • Establishment of representative office
  • Market development strategy
  • Top level relationship management
  • In depth corporate and industry research
  • Lead generation and project support to US$bn level
  • Multiple mission and promotional events management.

Profile: Japanese
Government Agency

  • European corporate engagement
  • Opportunity generation and HQ liaison
  • Board level meetings program
  • Project identification and support

Profile: UK Global

  • Establishment of representative office
  • Support for US, European and Japan client projects
  • Market development and opportunity generation
  • Client relationship management

Who does it

Proven experts lead specialist teams.

All members of the Syntaq team are senior practitioners with many years of direct experience in global, regional or country roles.

We complement our core team with proven specialists and experts, which allows us to draw on all of the key disciplines necessary to deliver best-in-class results.

All of our client relationships and projects are directly managed by a member of our executive team.

Brian Shaw

  • Founder and CEO
  • Chairman Asia Pacific Leagas Delaney
  • MD Asia OCO Global
  • US Board Member RESULTS and RESULTS Educational Foundation
  • AMP Harvard Business School
Team photo Team photo

Izumi Hayashi
Managing Partner

  • Research Director OCO Global
  • Global Financial Analyst and Board Advisor US, Europe and Japan
  • Chartered Financial Analyst
Team photo Team photo

Michael Wang
Director, China

  • China trade and investment specialist
  • Chief China representative foreign companies and government agencies EU and US
  • Advisory to city and provincial Government Committees on Foreign Investment in China
  • Beijing Business Representative for APEC
Team photo

Michelle Wang
Business Development
Manager / China

  • China business development specialist
  • Multi sector and market experience in Asia, US, UK and UAE
  • Former Chief Representative of Chinese company in Europe
  • US State EDO representative in China
  • University and education sector markets advisor
Team photo

Anne MacColl
Director / EMEA

  • Former Global CEO Scottish Development International
  • International Board and Senior Executive
  • Government and private sector senior consultancy advisor
  • Business fluent in 4 other languages. Native English speaker
Team photo

Akio Fukui
Associate Director
Energy Projects

  • Consultant, advisor and opinion leader
  • Global experience in renewable energy and power systems
  • Chairman/CEO for major Japanese corporate renewables operations in Europe and Americas
  • Expert in international business development including M&A
Team photo


All members of the Syntaq team are senior practitioners with many years of direct experience in global, regional or country roles.

We complement our core team with proven specialists and experts, which allows us to draw on all of the key disciplines necessary to deliver best-in-class results.

All of our client relationships and projects are directly managed by a member of our executive team.

Sir Graham Fry
Senior Advisor

  • Former British Ambassador to Japan and High Commissioner to Malaysia
  • Board advisor to Japanese public companies
  • Member of Governing Body of School of Oriental and African Studies, University of London
Team photo

Specialist Partners

Partner logo


Established in 2001 OCO is a recognised leader in foreign investment and corporate locations consultancy. The company has successfully completed over 200 assignments for leading organisations such as UK Trade and Investment, Invest in Sweden Agency, NICDP – Saudi Arabia, Invest Hong Kong, Invest in France, the Jordan Investment Board, World Bank, UNCTAD, IEDC ,WAIPA and a range of international corporations.

Headquartered in Belfast and with offices in London, Paris, New York, Sao Paulo and Tokyo the company has a multinational and multilingual staff of consultants. Specialisations include, Corporate Locations, Investment Promotion Strategy, Lead Generation Services, Marketing Propositions, Company Profiling, Representation Services, Marketing Intelligence and Online Training.

Recognised experts in innovative technology solutions for the economic development community and corporate locations professionals, OCO developed platforms are in use around the world. These include OCO Monitor and OCO Assess acquired by the Financial Times Ltd in 2008.

Partner logo

Eat Creative

Eat is a branding and communication agency based in Tokyo and Zurich, engaged with businesses across North America, Europe and Asia.

Eat’s team has the international make up and expertise to transition smoothly across continents and cultures. Its client base is predominantly multinational companies that are focused on the Japanese and Asia-Pacific markets.

The company provides brand and marketing consultancy and develops holistic communication solutions through its in-house team and network of creative partners. Its team of experienced and internationally recognised creatives challenge the conventional interpretation of ideas to ensure its solutions are innovative, inspirational and differentiated.

Where we do it

Contact Syntaq

6F Kishimoto Bldg.
2-2-1 Marunouchi
100-0005 Tokyo
Tel: +81 3 6551 2351
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Hong Kong
Unit 1201-5
China Resources Building
No. 26 Harbour Road
Tel: +852 2824 8074
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15/F NCI Tower
12A Jianguomenwai Avenue
Chaoyang District
Beijing 100022
Tel: +86 (10) 8523 3158
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United Kingdom
69 Buchanan Street
Glasgow G1 3HL
United Kingdom
Tel: +44 (0)141 314 3599
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Partner offices: Shanghai, Xi’An, Hangzhou, Guangzhou, New York, Belfast, London, Paris, Wiesbaden.